Everyone has a unique story to tell when it comes to his or her professional lives. If you were to sit down a number of individuals and ask them how they feel about their career, how they started their work, and what they plan to be doing in the future, chances are that you would have a wide variety of responses. When we are children, we often take a single-minded approach to the future. We believe that we will be doctors, astronauts, or teachers. However, the reality that all adults must face is that a job is first and foremost a means of supporting yourself economically and giving back to your country’s resources. Therefore the jobs that we accept as adults are not as cut and dry as “astronaut” or “doctor”. We fill in the gaps of the market, accepting positions that are available and necessary, even if they are not as easy to explain. In short, to survive in the modern business world, individuals must be more flexible than ever before. They must be willing to accept the constant changes that the market goes through and they must adapt to these changes in order to stay competitive.
These topics are daily concerns for Dr. Maurice Antoine Roussety (on Vimeo). Dr. Roussety has decades of experience in the business world, as well as the academic background to back it up. He has an undergraduate degree in economics and accounting from Monash University, a Masters in Business Administration and a Masters of Leadership from the University of New England in New South Wales, as well as a Ph.D. in intellectual property and franchise-business valuation from Griffith University. His career has been spent working in, analyze, and advising on the ever changing landscape of the current global economy. With the increasing prevalence of science and technology in the workplace, national markets are necessarily expanding in order to take advantage of the world’s economy.
The benefit that franchises have in a globalized economy is that they have “goodwill”. Goodwill is essentially the reputation that a parent company carries, and that franchises tap into for establishing their client base. Rather than using expensive marketing strategies or advertising campaigns, franchises have a head start and can capitalize on that lead to survive. What’s more, a parent company has infrastructure, organization, and even capital that can help a franchise in its earliest and often most difficult months of business.
For more information on the modern business world, visit Dr. Maurice Roussety on CrowdRise.