A new age of business has dawned and with it new strategies for being successful and standing out from the crowd. The defining characteristic of our modern economy is that of globalization. But even globalization is a product of recent developments of science and technology. These developments, in turn, have given rise to new forms of communication, speeding up the development of businesses and allowing them to grow in international ways. Therefore, each of these elements is connected and predicates one another, but they are all symptoms of a growing international economy in which most new businesses need to compete. However, many company owners or would-be entrepreneurs are still attempting to implement out of date business models. Even the relatively new “start up” model that has been so popular in the tech industry for the last ten years is quickly becoming a thing of the past.
For Dr. Maurice Antoine Roussety, moving franchises and brands in to the new age of business is more than just an intellectual pursuit, it is also a professional one. Dr. Maurice Roussety is an accomplished business professional in his own right, as well as a respected member of the academic community. For more than a decade, he has devoted his time and energy to understanding the global economy and helping businesses to react to the constantly changing business world. He has an undergraduate degree in Economics and Accounting from Monash University, a Masters of Business Administration and Masters of Leadership from the University of New England in New South Wales, as well as a Ph.D. in Intellectual Property and Franchise Business Valuation from Griffith University in Queensland.
According to Dr. Maurice Roussety, the reason that franchising is so successful right now is because it is a more viable, not to mention lucrative, option in an overly saturated global market. The age of the startup spread throughout the world and young professionals seemed to be establishing new companies overnight. This has made for massive competition in the market that small businesses do not have the resources to succeed in. By tapping into a parent company’s goodwill and reputation, franchises have an upper hand in the market and more likely to succeed, especially for first time business owners.
For Antoine Maurice Roussety, how to turn your company into a franchise idea is a better option for today’s business professional. For example, in Australia today, franchises generate revenues in excess of $144 billion and directly employ more than 460,000 Australians through over a thousand franchise systems.