More than ever before in the history of the world, we are living in an age of big business and fast paced economic growth. It seems like new businesses and branches are opening every day, offering the latest product or service that was not even fathomable the day or year before. This is due in large part to the impact that recent science and technology trends have had on our global society. Individuals and business alike are more connected than ever before and this has prompted a massive growth in international business. With companies no longer constrained by geographic location, they are becoming quite big quite fast. However, rather than unify the global business community, it appears that the size of the international market might be reaching a saturation point, with many individuals choosing to jump on the bandwagon of success in already established companies, rather than starting their own businesses.
For Dr. Maurice Antoine Roussety (on Vimeo) understanding the modern business world is both an intellectual and professional pursuit. He is a financial, marketing, and franchise expert, an accomplished professional in his own right, as well as a respected academic in the business community. He has an undergraduate degree in Economics and Accounting from Monash University, a Masters of Business Administration and Masters of Leadership from the University of New England in New South Wales, as well as a Ph.D. in Intellectual Property and Franchise Business Valuation from Griffith University in Queensland. This background has given him a wide view of the modern business world and he is using this perspective in his work as a professional consultant.
The benefit that franchises have in a globalized economy is that they have “goodwill”. Goodwill is essentially the reputation that a parent company carries, and that franchises tap into for establishing their client base. Rather than using expensive marketing strategies or advertising campaigns, franchises have a head start and can capitalize on that lead to survive. What’s more, a parent company has infrastructure, organization, and even capital that can help a franchise in its earliest and often most difficult months of business.
That is why Dr. Maurice Roussety (on CrowdRise) recommends partnering up with a larger and more globally focused business that can provide you with the resources and infrastructure necessary to make it in the modern world of business.