Maurice Roussety, Franchise Expertise

For a long time, franchise models have been evolving, from the simple branding rights purchasing to the complex digitally enhanced structures they are today. Franchising can still prove in many ways to¬† be a hugely successful method of business operation, however, it does require some insight from the experts to help get it off the ground. The digital transformation our societies have been through over the last two decades has changed nearly every aspect of business operations, and franchising is no different. Maurice Roussety is one of Australia’s foremost experts on the franchising industry, with years of experience, research and insight into modern franchising methods and techniques. He offers his consultancy services on such manners to help inform and inspire positive change to business clients.

Find out more about Maurice Roussety, Preparing Business for Globalization and his other fields of expertise here. One of his most popular franchise-based seminars is titles ‘Buying a franchise…Let the Buyer Beware!’. In this seminar, Maurice Roussety explores the issues prospective franchisee should look for when buying a franchise, and many things to take into consideration before making the jump. He offers a steadfast critical analysis of the pitfalls of relying on brand presence only when selecting a franchise and offer a comprehensive checklist to mitigate the risk of disappointment and financial loss. It is targeted at anyone intending to buy or sell a franchise, to help give them the much needed to tools to make better decisions.

Another one is boldly titled ‘Traditional Franchise Models Are Dead!’. This one is a 90-minute talk of the increasing popularity of on-line businesses and the demise of some big franchise brands thanks to this. In it, Maurice Roussety explores the argument that traditional franchising models have reached a degenerative stage and offer credible reasons that whilst this view might be true in some instances, it erroneously assumes that e-commerce is not franchisable and that it cannot co-exist with traditional bricks and mortar models. He is generous in offering prime examples of how franchising theory can be leveraged to devise convergent growth models for the digital age of retailing. It is a must for new and emerging franchisers to help get them up to scratch with franchising in the modern age, lookig to embrace the digital change which can make or break a business. Find out more about him by following the link in bold here at Dr. Maurice Antoine Roussety Official account on authorstream here.

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