For nearly twenty years, the business world has been discussion the issues associated with out digital economy. This is in response to the huge boom in technology and communications software that we have experienced over the last twenty years. It has changed everything from the way that businesses operate on a daily basis to the types of relationships that we form around the world. The economic impact of these technologies has created a globalized economy that is both ripe with options for aspiring professionals, but also incredibly over-saturated and competitive. Now, however, we are entering a new era of business, the post digital world, which promises to be vastly different from anything we have seen in the last twenty years.
According to the latest Tweets from Maurice Roussety, a financial and marketing expert, as well as an accomplished academic, the post digital economy is a complete turn around from the last twenty years. He has spent decades studying the global economy and this background in academia has helped him in his role as a professional consultant for a number of companies. He has an undergraduate degree in Economics and Accounting from Monash University, a Masters of Business Administration and Masters of Leadership from the University of New England in New South Wales, as well as a Ph.D. in Intellectual Property and Franchise Business Valuation from Griffith University in Queensland. He created the Franchise Risk Imputation Model (FRIM), which establishes a framework based on two cornerstones: risk-free rate and total risk as measured by the sum of market specific and company specific risks. He has also written a PhD thesis titled “An Integrated Economic Model for the Evaluation of Franchise Systems – A Synthesis of Agency and Finance Theories.” Currently, he is working as a professional consultant, helping business to streamline their practices and helping them to generate better revenue in the modern business world.
The biggest difference that businesses can expect to face in the post digital economy is that of competition. Small businesses and startups simply cannot compete on such a massive international platform. Those hoping to stay competitive must turn to support options such as franchising.
According to Maurice Roussety, the post digital economy generate revenues in excess of $144 billion and directly employ more than 460,000 Australians through over a thousand franchise systems. Franchises are the best step to securing your professional future.